Messaging Compliance Addendum

1. Consent & lawful basis

You must obtain all required permissions before sending marketing communications. Requirements vary by country and channel, but for SMS/MMS, prior express consent is commonly required.

• Do not use purchased, scraped, or harvested lists.
• Maintain records of consent (who, when, how, what was agreed to).
• Only message recipients for the purposes they consented to.
• If using double opt-in for email, honor verification flows where configured.

2. Clear sender identity

• Messages must clearly identify the business (Controller) sending the message.
• Avoid misleading subject lines, caller ID, or deceptive branding.

3. Opt-out / unsubscribe

You must provide an easy opt-out method and honor it promptly. For SMS, standard keywords (e.g., STOP) are commonly expected by carriers/providers.

• Include unsubscribe links in email where required.
• Honor opt-out requests and suppress future sends to that recipient/channel.
• Do not attempt to re-subscribe recipients without valid re-consent.

4. Content rules

• No illegal content, hate, harassment, or exploitative content.
• No phishing, credential harvesting, or deceptive links.
• No malware attachments or malicious redirects.
• No false claims about pricing, availability, or affiliation.

5. Frequency & quiet hours

Even with consent, excessive frequency increases complaint rates and carrier filtering. Follow reasonable frequency limits and respect local quiet-hours where applicable.

6. Regional notes (non-exhaustive)

• US: email marketing typically falls under CAN-SPAM; SMS/MMS marketing commonly implicates TCPA and carrier rules.
• Canada: CASL can apply to commercial electronic messages; consent and identification requirements are strict.
• EU/UK: GDPR/UK GDPR + ePrivacy rules may apply; lawful basis and transparency are required.
• Australia: Spam Act can apply; consent + unsubscribe are required.

This list is a high-level summary and not legal advice. Consult counsel for jurisdiction-specific requirements.

7. Provider/carrier policy compliance

Messaging providers and carriers may impose additional rules (registration, content categories, throughput limits). You agree to comply with those requirements and respond to compliance inquiries.

8. Enforcement

• We may pause sending, require additional verification, or terminate accounts for elevated complaint risk or policy violations.
• We may require evidence of consent or proof of opt-in flows for certain categories or volumes.

9. Support

Questions or compliance concerns: support@directline.solutions (support) or compliance@directline.solutions (compliance).